PRESS KIT
ABOUT PAX
PAX is a series of gaming conventions held in Seattle, Boston, Melbourne, & Philadelphia. Founded by Jerry Holkins and Mike Krahulik, authors of the popular web comic Penny Arcade, each PAX is a show dedicated to supporting and celebrating video and tabletop gaming.
Since PAX’s inception, millions of attendees have enjoyed the expo floor halls filled with booths from major game publishers and independent developers, panels from video game industry insiders, game culture-inspired concerts, LAN parties, tabletop gaming, competitions, and much more.
HISTORY
In 2004, Penny Arcade established a convention exclusively for gaming, following in the footsteps of comic, anime, and other geek hobbies. That year, a 4,500-person event was held in Bellevue, WA focused around the gaming community. Subsequent years saw the show double in size until venues reached capacity, prompting the creation of the Boston-based PAX East in 2010.
PAX East drew tens of thousands of attendees in its inaugural year and Penny Arcade hasn’t looked back since, quickly expanding to markets around the world while still staying true to the original formula of celebrating all aspects of gaming and game culture.
"Penny Arcade creators ride their webcomic to a whole new level"
– Marian Liu, The Seattle Times
FOUNDING DATES
PAX WEST | AUGUST 28, 2004
PAX EAST | MARCH 26, 2010
PAX AUS | JULY 19, 2013
PAX UNPLUGGED | NOVEMBER 17, 2017
CONTACT & VENUE ADDRESSES
Website: www.paxsite.com
Press Contact: [email protected]
PAX specific questions: [email protected]
Penny Arcade: www.penny-arcade.com
PAX WEST
Seattle Convention Center
800 Convention Place
Seattle, WA 98101, USA
PAX EAST
Thomas M. Menino Convention & Exhibition Center
415 Summer Street
Boston, MA 02210, USA
PAX AUSTRALIA
Melbourne Convention Centre
1 Convention Centre Pl,
South Wharf 3006
Melbourne, Vic, AUS
PAX UNPLUGGED
Pennsylvania Convention Center
1101 Arch St
Philadelphia, PA 19107, USA
PRESS RELEASES
SELECTED ARTICLES
“It feels like home”
-Jason Burrows and Kim Malcolm for KUOW, Seattle NPR
“PAX East packed in Boston’s Seaport”
-Matthew Medsger, Boston Herald
“From Magic to Pokémon, PAX Unplugged brings gamers together”
-CBS News, Philadelphia
“Thousands pile into biggest gaming convention in the Southern Hemisphere”
-Julian Price, 9 News AU
PAX VIDEOS
PAX PHOTOS
BRAND GUIDELINES
USE OF EVENT NAME
Our event name should be written as PAX, always in capital letters.
USE OF EVENT LOGO
The PAX logo or logomark may be used in digital promotional materials only by approved exhibitors, partners, authors, sponsors, and guests who are officially participating in the event. Logo usage is not permitted for any brands or individuals not affiliated with PAX.
Use of the PAX name or logo on merchandise is limited and will only be considered for approval when it is used to indicate that a product or design was exclusively made for PAX. In these cases, the exhibitor’s own brand, artwork, or product must remain the primary focus.
Merchandise that features the PAX name or logo as the main or dominant design element will not be approved.
The use of the PAX logo must be approved by the PAX team prior to being printed or promoted. Please send an example of how you plan to use the logo to your sales contact and we will provide feedback quickly. Approval is at our team's sole discretion, and we reserve the right to deny use for any reason.
WEST LOGOS
EAST LOGOS
AUS LOGOS
UNPLUGGED LOGOS
USEFUL LINKS
PAX US
PAX AUSTRALIA
PAX Arena